Building a Global Audience to Enhance the Theatre Experience

Posted on May 22, 2013

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This blog post is written by Latino Community Liaison Rose Lindsay. Rose has led Mixed Blood’s Latino Advisory Council for three years.  Rose is a marketing and community outreach specialist who works for the City of Minneapolis Department of Community Planning and Economic Development and is an active volunteer in the Latino community.

Who We Are and What We Do

The Latino Advisory Council is a volunteer based group formed by Mixed Blood that focuses on building audience engagement within the Latino community and enhancing Latino patrons interaction with the theatre overall.

This year we achieved this by adding a Spanish language call-in phone line and Spanish language content to Mixed Blood’s web page.  The council also hosted over 190 movers and shakers in the Latino community through four separate VIP nights.  The goal was to invite these community leaders into the theatre and ask them to go out and spread the word about their experience.  Many of the guests were completely thrilled to find something like Mixed Blood even existed in the Twin Cities.

Through LAC efforts, Mixed Blood’s programming was promoted in Spanish language media including a radio interview on La Invasora and a TV interview on Univision which can be viewed here: http://www.youtube.com/watch?v=W5TEOFd579U

Global Audiences Make a Difference

The cast of In the Time of the Butterflies told me that they could tell when the house had Spanish speakers present because jokes were laughed at a little faster and gasps could be heard the moment a horrific statement had been uttered.  The actors shared that they were able to feed off this immediacy making their performances more intense, which benefitted the entire audience.

Having a diverse audience also enhances a panel or salon discussion or even the conversation overheard in the lobby after a production, as patrons are able to learn how the play relates to other peoples’ diverse experiences. And isn’t this why we go to theatre?  To learn something or to feel something?

This is the work of the LAC, to help build the global audience and create a global experience for all theatregoers.

Want to Join The Team?  Do you like to read plays?  Want to get involved?  Want to help us build a global audience?  Learn more about the LAC by visiting our page at http://www.mixedblood.com/involved/latino-initiative or email rose@mixedblood.com.

Want to Join The Team?
Do you like to read plays? Want to get involved? Want to help us build a global audience? Learn more about the LAC by visiting our page at http://www.mixedblood.com/involved/latino-initiative or email rose@mixedblood.com.

 

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